Fiverr CEO Warns: Adapt to AI or Risk Losing Your Job in 2025

iverr CEO Micha Kaufman delivered a blunt wake-up call:

“AI is coming for your jobs. Heck, it’s coming for my job too.

This is a wake-up call.” Whether you’re a programmer, designer, or salesperson, the rapid rise of artificial intelligence (AI) is reshaping industries. Kaufman’s candid warning emphasizes the need to adapt to AI or risk obsolescence.

This blog explores his advice and offers practical steps to future-proof your career, inspired by insights from Fiverr and platforms like Entrepreneur.com.

Fiverr CEO Micha Kaufman on AI’s Impact:

A Wake-Up Call for FreelancersMicha Kaufman didn’t mince words: “What was once considered ‘easy tasks’ will no longer exist; what was considered ‘hard tasks’ will be the new easy, and what was considered ‘impossible tasks’ will be the new hard.”

This shift, driven by AI, affects everyone—programmers, lawyers, customer support reps, and more. Kaufman’s message is clear: adapt now or risk losing your job.

Why AI Is a Threat to Your Job in 2025

AI is revolutionizing workflows across industries. Tools like Cursor for programmers, Intercom Fin for support reps, and Lexis+ AI for lawyers are automating tasks once thought secure. Kaufman warns,

“If you do not become an exceptional talent at what you do, a master, you will face the need for a career change in a matter of months.” The urgency is real—AI’s efficiency means only the most skilled professionals will thrive.

How to Adapt to AI: 5 Steps from Fiverr’s CEOKaufman provides a roadmap to stay ahead of AI disruption. Here’s how to apply his advice:  

Master AI Tools in Your FieldResearch and adopt the latest AI solutions. For example, programmers can leverage tools like Cursor to write code faster, while customer support reps can use Intercom Fin to handle tickets efficiently.  

Learn from ExpertsConnect with knowledgeable team members to deepen your AI understanding. Collaboration is key to staying competitive.  

Prioritize SpeedKaufman stresses, “Time is the most valuable asset we have—if you’re working like it’s 2024, you’re doing it wrong! You are expected and needed to do more, faster, and more efficiently now.” Act fast to integrate AI into your workflows.  

Become a Prompt Engineer

AI tools like LLMs (large language models) rely on prompts. Kaufman notes, “Google is dead. LLM and GenAI are the basics, and if you’re not using them as experts, your value will decrease before you know what hit you.”

Mastering prompt engineering can make you indispensable.  

Stay Efficient and EngagedUse AI to work smarter, not harder. Kaufman encourages Fiverr employees to be proactive in learning and contributing to the company’s AI strategy.

AI’s Role in Freelancing and Beyond

Kaufman’s advice isn’t just for Fiverr freelancers—it applies to all professionals. On platforms like Fiverr and Entrepreneur.com, experts are already discussing AI’s transformative power.

From automating contracts to generating designs, AI is redefining what it means to be a freelancer. Kaufman’s call to adapt is a challenge to embrace change rather than resist it.

Join the Winning Side of AI

Kaufman invites his team to “join me on the deep inside of the winning side of history, join me in a conversation about where we go from here as a company and as individual professionals.” This mindset is crucial.

Instead of fearing AI, view it as an opportunity to enhance your skills. Whether you’re a freelancer on Fiverr or a corporate professional, staying proactive ensures you’ll remain relevant in an AI-driven world.

Micha Kaufman’s warning is a reality check: AI is here, and it’s reshaping jobs at an unprecedented pace. By mastering AI tools, learning from experts, and acting swiftly, you can turn this challenge into an opportunity.